Internationale Grüne Woche 2021
Wie funktioniert ein klassisches Berliner Meet-and-Eat Messeformat ohne Menschen, die vor Ort sein können?
Eigentlich nur, indem man sie komplett neu denkt!
Mit Smart4life haben wir im Lockdown-Januar 2021 den Auftritt des Bundeslandwirtschaftsministerium auf der Internationalen Grünen Woche in ein virtuelles Live-Erlebnis verwandelt.
Branding
Plattform
Content
Liveproduktion
Branding: Aus Halle 23a wird Smart4life
Im Auftrag der Messe Berlin GmbH haben wir für das Bundesministerium für Ernährung und Landwirtschaft (BMEL) ein 4-tägiges, virtuelles Live-Event konzipiert und technisch umgesetzt, welches alternativ zu Internationalen Grünen Woche 2021 stattfand. Bühnenprogramm vor Ort und die Live-Regie wurden technisch, organisatorisch und inhaltlich von unseren Mitarbeiter:innen betreut. Unseren Auftraggebern schwebte ein digitales Pendant zur Bühne in Halle23 vor, die mit einer Mischung aus festen Programmpunkten und Claim-the -Stage in jedem Jahr für ein stimmungsvolles Messeerlebnis gesorgt hatte.
In der Konzeption gingen wir davon aus, dass sich kaum jemand die Zeit nehmen würde, drei Tage Livestream-Programm anzuschauen, in dem alle politischen Schwerpunktthemen des Bundesministeriums für Ernährung und Landwirtschaft BMEL im Wechsel vorgestellt werden. Special Interest sticht Agenda Marathon. Erst recht im Internet. Also haben wir das Programm aus Sicht der User:innen gecluster - nach Themen, die im Netz trenden.
Wo kommt unser Essen her, wie wird es produziert, was ist gesund, wie HighTech ist Landwirtschaft, wie funktionieren Lieferketten trotz Corona und wie nachhaltig ist das alles? Heraus kamen vier smarte Themen, präsentiert in vier moderierten Sendeblocks mit wiederkehrenden Formaten, zugeschalteten Expert:innen, Live-Talks und Bürger:inensprechstunden mit der Ministerin - alles unter dem Titel Smart4life.
Streaming Plattform mit Event-Mediathek
Da guter Content eine Bühne braucht, haben wir eine Eventplattform im Netflix-DAZN-Stil aufgesetzt - eine virtuelle Live-Stage mit Mediathek zum Stöbern, mit Dark Mode für ein Vorhang-auf-Gefühl, im unaufdringlich-schlichtem Design, powered by Webflow - weil beim Content-Bingen nichts so wichtig ist wie Performance.
Die Videoproduktion im Lockdown lösten wir, indem wir über LiveU-Technik produzierten. Nicht nur deutschland- sondern weltweit - fast alles remote, über das Smartphone der Protagonisten vor Ort, ohne den Regiestuhl und Schnittplätze zu verlassen. Herausgekommen sind über 60 Einspieler - Interviews, Portraits und Programmtrailer - komplett durchgebrandet im eignes für das Event entwickelten Motion Design - samt Sound-Logo.
Live: Green Screen Bühne und Remote-Studio
Alle "Mann" unter Deck. Zur Betreuung der Hauptbühne im Greenscreenstudio auf der Berliner Messe waren wegen strenger Hygiene- und Sicherheitskonzepte nur Content-Regisseurin und unser Technikteam im Einsatz. Das Signal der Mainstage vorm Greenscreen haben wir in unser JM-Sendestudio in Kreuzberg geschickt, dort mit den Beiträgen von Gebärdendollmetscherinnen, Virtuellen-Talkgästen, Videobeiträgen und Motion Designs live abgemischt und per Livetream über sämtliche Känale des Kunden ins Web übertragen. Parallel dazu wurden die Sendungen im Schnittstudio gleich im Anschluss aufbereitet und als Video-on- Demand auf der Event-Landingpage publiziert.
Feedback: Wir sind erst zufrieden, wenn Du es bist
"JM hat sich als Partner gezeigt, der sich nicht scheut, mit uns neues Terrain zu betreten, um in Sachen Live Events Maßstäbe zu setzen."
Dr. Clemens Wirbel - Messereferat BMEL
Behind the Scenes
Haben Sie Fragen zu unseren leistungen?
Unser Sales-Team steht Ihnen für Fragen zu Produkten, Cases oder möglichen Kooperationen jederzeit zur Verfügung.
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+Upgrades IN ACTION
Alles ist möglich. Mit diesen Upgrades haben wir Produktion zur Next-Level-Experience für Gäste und Publikum gemacht.
GREEN SCREEN STUDIO
Animierte Bauchbinden und Konferenzlayouts, Intros, Cornerlogos und Transitions in Deiner Corporate Identity: Wir verpassen Events Deinen professionellen Look. Auf Wunsch kreeiren wir exklusive Motion Designs, Soundlogos oder Event-Landingpages und machen Deine Veranstaltung zur Brand Experience.
REMOTE STUDIO
Animierte Bauchbinden und Konferenzlayouts, Intros, Cornerlogos und Transitions in Deiner Corporate Identity: Wir verpassen Events Deinen professionellen Look. Auf Wunsch kreeiren wir exklusive Motion Designs, Soundlogos oder Event-Landingpages und machen Deine Veranstaltung zur Brand Experience.
ECHTZEIT VIDEO EDITING
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What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Heading
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Heading
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Heading
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Heading
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Heading
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Heading
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Heading
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Heading
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Heading
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Heading
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Heading
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
